Zest was born in 2025 from two lifelong friends, Will and Max, who grew up riding bikes in the valley of dreams — Freshford. Over the years, cycling has taken us across continents, up mountains, and on countless adventures: from Gran Canaria’s highest climbs to 180km bikepacking missions and five-hour motorpacing sessions behind a battered hire Vespa.
Why we started Zest
When we first started riding, we built second-hand frames in a shed, piecing them together with parts from anywhere we could. Two decades later, cycling has become more complicated, and the costs have skyrocketed. We think it’s time for a change.
The Bikes
At Zest, we’re building bikes that are affordable without cutting corners on performance. Machines that can take you from a six-hour epic to a spin to the local pub — all in the same day. Bikes that are designed to be ridden, not just admired.
Both Will and Max have ridden every major bike brand for extended periods over the past 20 years. From our experience, Zest is compatible or superior in almost every aspect, but at a fraction of the cost.
Contact us
Have a question, or want a product recommendation? Get in touch.